“Tell me a story.” Probably all of us remember uttering this when we were small … and many of us now hear the same words from our own children.
The truth is that stories aren’t just for kids. We grown-ups still read novels, go to the theatre, watch movies and TV shows, listen to books on tape. We want to find out whodunit, or savour the joy of budding romance, or shed tears when life deals a sad blow to the characters we relate to.
And this is why the art of storytelling works so well in a business context. It’s all about relating. A company can present impressive facts and complex graphs, with enthusiastic pitches to prove how advantageous its brand is. But nothing clicks like real stories about real people.
The demand for storytelling
Storytelling is as old as the hills. The early cave-dwellers acted out their tales, using paintings as a type of ancient teleprompter. Then texts were carved and etched onto planks, bone, and clay before print made books universally accessible. We humans think in narrative frameworks, and we have a perpetual hunger for stories.
Today, shrewd marketers educate while entertaining through a variety of media. They identify their audiences and craft a story to draw them in and form a relationship. And they realize that video offers the perfect combination of visual, audio, and textual elements. The viewers place themselves in the situation and react to the message, and then share it with their friends.
The power of a true story
Contemporary marketing trends point to the effectiveness of brand storytelling in fostering client loyalty. Brands position themselves in the competitive marketplace through concrete strategies like product quality, pricing, or distribution—but the most powerful tool is emotional connectivity with the customers. Stories represent an integrity in brand that strengthens these bonds.
A video that tells the story of your brand goes further than its production quality: its success hinges on the impact on its audience. It’s critically important to understand who will see it and what they want to hear. What aspect of your brand will communicate to them? How do you want them to act?
This means fully comprehending your brand promise. Not just your tagline, but the genuine principles behind your brand that can come to life in your video. If the message is delivered with passion and dedication, this truth will resonate.
The Flashframe brand
Flashframe’s own brand is based on a strong commitment to appreciating the power of good visual storytelling and delivering results for our clients. We believe that the best stories are told by the people who have faith in their brand. We work with our clients to develop the story arc, to cast the characters that will speak to the viewers, to suggest settings that are interesting and relevant, and to create the most appropriate sound design and music. We combine our craftsmanship with our clients’ insights to make video stories that will be seen and shared.
Rudyard Kipling once commented on the value of storytelling, stating, “If history were taught in the form of stories, it would never be forgotten.” We know why humans of all ages ask for stories. And the Flashframe team can help you to respond, by promoting your brand and making your mark in a way that will be remembered. Let us help you to tell a great story.