“Tell me a story.” Probably all of us remember saying this when we were small … and many of us are now hearing the same words from our own children. But stories aren’t just for kids. We grown-ups still read novels, go to the theatre, watch movies, listen to audio books. We want to find out whodunit, or savour the thrill of budding romance, or shed a tear when life deals a painful blow to the characters we relate to.
And this is why the art of storytelling works so well for a business. It’s all about relating. A company can present complex facts and figures to promote its products and services. But nothing clicks with clients like real stories about real people.
Like the beating of your heart, video editing is one of those things that you probably don’t think about unless it goes wrong. And, unfortunately, there are lots of ways that it can go wrong: awkward cuts, mismatched shots, continuity issues, poor music choices, sloppy sequencing, or just plain uninspired work.
