Big Red Oak is proud to announce that four of our recent videos have been honoured with awards from among thousands of entries submitted from dozens of countries. The awards are administered and judged by the international Association of Marketing and Communication Professionals.
It all started back in 1872 at the race track. Leland Stanford, the governor of California, had made a wager that all four feet of a galloping horse simultaneously lift off the ground. It was a hotly debated topic at the time, but impossible to verify with the naked eye. To prove his point, Stanford hired the visionary British photographer Eadweard Muybridge, who set up a series of cameras along the track with threads to trigger their shutters. When the photos revealed a fully airborne mare, Stanford won his bet … and cinematography took another step forward in its evolution.
Like the beating of your heart, video editing is one of those things that you probably don’t think about unless it goes wrong. And, unfortunately, there are lots of ways that it can go wrong: awkward cuts, mismatched shots, continuity issues, poor music choices, sloppy sequencing, or just plain uninspired work.
Looking professional, feeling relaxed, having fun … these are the gifts that makeup artist Meaghan Gregory wants to share with anyone facing the camera’s eye. She understands that many people – even the most confident corporate executive – might be anxious about a photo or video shoot. Knowing that they’re putting their best face forward often helps to relieve the stress.
An expert makeup artist can choose the right colours and contours for shading and highlighting. Meaghan complements her skills in cosmetology with her perceptive intuition. She has a talent for putting the clients at ease, freeing them to focus on their role in the production. The Big Red Oak crew values her enthusiasm for the creative process and for the part she plays in making their subjects camera-ready.
Play the reel, meet Meaghan, watch her work, and hear her thoughts about her career.
“Once upon a time …” Close your eyes, say the words, and drift back to your earliest memories. What appears in your mind? A favourite fairytale with magnificent illustrations? A Disney prince courting his princess? A ‘Read-It-Yourself’ book with pictures that explained the words?
Witness the power of visual storytelling! It hearkens back to infancy, when our young imaginations were stirred by nightly bedtime stories. And it’s in our genes: we are hardwired to respond emotionally to stories … and particularly to stories that come to life through images.
We hear a lot about content marketing these days. (Ask Google. I just did, and it turned up 3,040,000,000 results.)
It’s a broad term with plenty of interpretations. The content itself can include video, infographics, press releases, white papers, e-books, newsletters, case studies, podcasts, guidebooks, photographs, blogs … and the list goes on.
Regardless of your content, content production needs a good partner: content planning. Take a look at the diagram we’ve drawn up and you’ll see how Big Red Oak approaches content planning, as it all maps up to brand storytelling.