Big Red Oak

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A Videographic Portrait – Makeup Artistry

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Looking professional, feeling relaxed, having fun … these are the gifts that makeup artist Meaghan Gregory wants to share with anyone facing the camera’s eye. She understands that many people – even the most confident corporate executive – might be anxious about a photo or video shoot. Knowing that they’re putting their best face forward often helps to relieve the stress.

An expert makeup artist can choose the right colours and contours for shading and highlighting. Meaghan complements her skills in cosmetology with her perceptive intuition. She has a talent for putting the clients at ease, freeing them to focus on their role in the production. The Big Red Oak crew values her enthusiasm for the creative process and for the part she plays in making their subjects camera-ready.

Play the reel, meet Meaghan, watch her work, and hear her thoughts about her career.

Seeing is Believing: The Power of Visual Storytelling

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“Once upon a time …” Close your eyes, say the words, and drift back to your earliest memories. What appears in your mind? A favourite fairytale with magnificent illustrations? A Disney prince courting his princess? A ‘Read-It-Yourself’ book with pictures that explained the words?

Witness the power of visual storytelling! It hearkens back to infancy, when our young imaginations were stirred by nightly bedtime stories. And it’s in our genes: we are hardwired to respond emotionally to stories … and particularly to stories that come to life through images.

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Loving It When A Plan Comes Together

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We hear a lot about content marketing these days. (Ask Google. I just did, and it turned up 3,040,000,000 results.)

It’s a broad term with plenty of interpretations. The content itself can include video, infographics, press releases, white papers, e-books, newsletters, case studies, podcasts, guidebooks, photographs, blogs … and the list goes on.

Regardless of your content, content production needs a good partner: content planning. Take a look at the diagram we’ve drawn up and you’ll see how Big Red Oak approaches content planning, as it all maps up to brand storytelling.

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A Videographic Portrait – Photography

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A truly great picture packs a powerful punch. Photography can convey so much: personality, setting, mood, time, message. This is the art form that inspires J.R. Clubb, who creates memorable cinematic portraits for our clients.

J.R. developed his particular style from his affinity for fine arts and a sensitivity to his subjects. He understands the right mix of elements required for a successful shoot – location, vision, connectivity, timing – all enhanced with a touch of luck.

Building relationships with people and seeing them in a new light has made J.R.’s career a rewarding experience. He takes his time to capture candid shots that he polishes through sophisticated post-production techniques. This short video illustrates J.R.’s approach and exposes the heart behind the art of his photography.

 

A Videographic Portrait – Brand Design

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Branding tells a lot about a business, and good branding can make all the difference to its success. The visual representation of a brand makes a critical first impression on its viewers, evoking a strong and intuitive response to the colour and design. It’s important to get it right.

Big Red Oak counts on the creative talents of Lana McInnis to help our clients find or finesse a brand that makes a positive impact. She marries her passion for fine art and architecture, for fashion and trends, with her deep appreciation for commercial design.

Lana truly enjoys working closely with people – learning about their individual inspiration and discovering what type of visual identity will speak most effectively to their audience. Meet Lana and hear her story in her own words in this short video.