Big Red Oak is honoured to announce that the Digital Annual Report that we produced for Humber River Hospital has received a Platinum Award, the highest ranking in the 2018 MarCom Awards. ‘The Future of Care Today’ was acclaimed for its creative excellence in the Digital Media, E-Communication category.
A truly great picture packs a powerful punch. Photography can convey so much: personality, setting, mood, time, message. This is the art form that inspires J.R. Clubb, who creates memorable cinematic portraits for our clients.
J.R. developed his particular style from his affinity for fine arts and a sensitivity to his subjects. He understands the right mix of elements required for a successful shoot – location, vision, connectivity, timing – all enhanced with a touch of luck.
Building relationships with people and seeing them in a new light has made J.R.’s career a rewarding experience. He takes his time to capture candid shots that he polishes through sophisticated post-production techniques. This short video illustrates J.R.’s approach and exposes the heart behind the art of his photography.
Branding tells a lot about a business, and good branding can make all the difference to its success. The visual representation of a brand makes a critical first impression on its viewers, evoking a strong and intuitive response to the colour and design. It’s important to get it right.
Big Red Oak counts on the creative talents of Lana McInnis to help our clients find or finesse a brand that makes a positive impact. She marries her passion for fine art and architecture, for fashion and trends, with her deep appreciation for commercial design.
Lana truly enjoys working closely with people – learning about their individual inspiration and discovering what type of visual identity will speak most effectively to their audience. Meet Lana and hear her story in her own words in this short video.
“Get up-close and personal – and introduce the people behind the scenes at Big Red Oak!” That’s the challenge that Alistair Simpson accepted, and he is thrilled with the assignment. A young filmmaker in his own right, Alistair recently began an internship with Big Red Oak; and he’s using his skills to make a series of videos that reveal the techniques and characters of the company’s creative team.
Big Red Oak gave him the green light to conceptualize, shoot, edit, and develop the content, allowing Alistair to expand his artistic instincts and gain confidence within a supportive setting. “I just finished film school,” he said, “so the chance to meet all of these professionals and learn from them is a dream come true.”
Big Red Oak tells our clients’ stories through creative media that reaches the right audience in the right way at the right time. Because people respond to different kinds of communication tools, we use video, audio, graphics, and written content to share these stories, produced by our professional team of writers, videographers, motion graphics artists, designers, and strategists. Our new series of videographic portraits illustrates what we do and how we do it.
The first production profiles graphic designer Brad Sherri, highlighting his perspective on the impact of infographics. He explains how this combination of images and text conveys the message succinctly and powerfully to the viewer, with complex data organized in a style of visual shorthand that is easily digested and shared. Enjoy this short video, introducing Brad and his views on the work he loves.
We’ve all been there countless times, whether we’re in charge of delivery or just part of the audience. You know how it goes. The staff – or the shareholders or the members – drift in for the meeting. There’s some idle chat about kids or dogs or the weather while they grab some java. Then they settle into their chairs, anticipating the usual slide presentation outlining upcoming corporate projects, sharing quarterly performance reports, or introducing new office protocols. Ho hum – good thing the coffee is strong. But why not try something new? Here are our tips to wake them up, surprise them, and set the bar high for presentations with pizzazz.