Big Red Oak

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A Videographic Portrait – Brand Design

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Branding tells a lot about a business, and good branding can make all the difference to its success. The visual representation of a brand makes a critical first impression on its viewers, evoking a strong and intuitive response to the colour and design. It’s important to get it right.

Big Red Oak counts on the creative talents of Lana McInnis to help our clients find or finesse a brand that makes a positive impact. She marries her passion for fine art and architecture, for fashion and trends, with her deep appreciation for commercial design.

Lana truly enjoys working closely with people – learning about their individual inspiration and discovering what type of visual identity will speak most effectively to their audience. Meet Lana and hear her story in her own words in this short video.

Lifting the Big Red Curtain

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“Get up-close and personal – and introduce the people behind the scenes at Big Red Oak!” That’s the challenge that Alistair Simpson accepted, and he is thrilled with the assignment. A young filmmaker in his own right, Alistair recently began an internship with Big Red Oak; and he’s using his skills to make a series of videos that reveal the techniques and characters of the company’s creative team.

Big Red Oak gave him the green light to conceptualize, shoot, edit, and develop the content, allowing Alistair to expand his artistic instincts and gain confidence within a supportive setting. “I just finished film school,” he said, “so the chance to meet all of these professionals and learn from them is a dream come true.”

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A Videographic Portrait – Graphic Designer

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Big Red Oak tells our clients’ stories through creative media that reaches the right audience in the right way at the right time. Because people respond to different kinds of communication tools, we use video, audio, graphics, and written content to share these stories, produced by our professional team of writers, videographers, motion graphics artists, designers, and strategists. Our new series of videographic portraits illustrates what we do and how we do it.
The first production profiles graphic designer Brad Sherri, highlighting his perspective on the impact of infographics. He explains how this combination of images and text conveys the message succinctly and powerfully to the viewer, with complex data organized in a style of visual shorthand that is easily digested and shared. Enjoy this short video, introducing Brad and his views on the work he loves.

Even Better Than Coffee: 6 tips to perk up your presentations

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We’ve all been there countless times, whether we’re in charge of delivery or just part of the audience. You know how it goes. The staff – or the shareholders or the members – drift in for the meeting. There’s some idle chat about kids or dogs or the weather while they grab some java. Then they settle into their chairs, anticipating the usual slide presentation outlining upcoming corporate projects, sharing quarterly performance reports, or introducing new office protocols. Ho hum – good thing the coffee is strong. But why not try something new? Here are our tips to wake them up, surprise them, and set the bar high for presentations with pizzazz.

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Awards Announcement from Big Red Oak

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Ava Digital Awards just announced the winners in their 2018 international competition, with over 2,500 entries from the United States, Canada, and sixteen other countries. Judged by respected professionals, the awards recognize the work of creative professionals whose talent exceeds a high standard of excellence, serving as a benchmark for the industry. Big Red Oak was honoured with awards for two of its recent video productions.

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Video Marketing in 2018

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First, they called it a trade secret, then a niche tactic, and then a rising trend … but that was yesterday. Today, video marketing is surely eating the lion’s share of the digital content pie. The question has changed from ‘whether’ to ‘when and how’ for businesses of all sizes. The media giant, Forbes, compiled marketing statistics projecting that 80% of all consumer Internet traffic will be directed to video by 2019. Social video now generates 1200% more shares than text and images combined, with 90% of users saying that product videos inform their decision-making. Video content on landing pages can increase conversion rates by 80%, while companies that use video attract 41% more web traffic from searches. According to Curata, a leading software provider, the three most effective types are customer testimonials, tutorial videos, and demonstration videos. Video marketing is here to stay and here to grow. So, what can we expect in 2018?

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