We hear a lot about content marketing these days. (Ask Google. I just did, and it turned up 3,040,000,000 results.)
It’s a broad term with plenty of interpretations. The content itself can include video, infographics, press releases, white papers, e-books, newsletters, case studies, podcasts, guidebooks, photographs, blogs … and the list goes on.
Regardless of your content, content production needs a good partner: content planning. Take a look at the diagram we’ve drawn up and you’ll see how Big Red Oak approaches content planning, as it all maps up to brand storytelling.