Conexus
Rebrand
Conexus (formerly COG) is a 40‑year industry leader in nuclear technology. Faced with a brand too closely tied to CANDU technology and outdated perceptions, Conexus needed to reposition itself as a forward‑thinking, collaborative hub embracing emerging technologies like SMRs and innovative R&D. Big Red Oak partnered with Conexus to drive a complete rebrand that honour its storied past while fuelling future growth.
Services Provided
Brand Strategy
Verbal Identity
Visual Identity
Brand Support
Video Production
Graphic Design
As the trusted collaborative hub in the nuclear industry, Conexus is respected for its legacy—but its old brand didn’t capture the energy and evolution of its expanded vision. It was time for the world to immediately understand its distinction, with a renewed promise of “Excellence Through Collaboration” that reflects its commitment to innovation and industry-wide partnership.
Visual Identity
Our creative approach delivered a dynamic new visual system that’s simple, distinctive, and timeless. The rebrand features a bold new logo that nods to Conexus’ heritage while signalling a modern future. A refined colour palette, updated typography, and versatile graphic elements work together across digital and physical touchpoints to consistently express the brand’s energy and collaborative spirit.
"Big Red Oak played a pivotal role in the rebranding of the CANDU Owners Group, demonstrating a strong understanding of the nuclear industry's particular complexities and stakeholder landscape. Their ability to blend strategic creativity with marketing expertise was evident throughout the project. They developed a comprehensive rebranding strategy that effectively communicated our organization's value and mission to a wide range of stakeholders.”
Rachna Clavero, President and CEO at Conexus
Brand Support
Transformation goes beyond strategy and design. We partnered with Conexus to implement the rebrand internally and externally—updating digital assets, communications templates, and marketing collateral to ensure seamless adoption. Our collaborative process included change management support and training to energize teams and ensure the new brand was fully embraced by every stakeholder.
