Ava Digital Awards just announced the winners in their 2018 international competition, with over 2,500 entries from the United States, Canada, and sixteen other countries. Judged by respected professionals, the awards recognize the work of creative professionals whose talent exceeds a high standard of excellence, serving as a benchmark for the industry. Big Red Oak was honoured with awards for two of its recent video productions.
First, they called it a trade secret, then a niche tactic, and then a rising trend … but that was yesterday. Today, video marketing is surely eating the lion’s share of the digital content pie. The question has changed from ‘whether’ to ‘when and how’ for businesses of all sizes. The media giant, Forbes, compiled marketing statistics projecting that 80% of all consumer Internet traffic will be directed to video by 2019. Social video now generates 1200% more shares than text and images combined, with 90% of users saying that product videos inform their decision-making. Video content on landing pages can increase conversion rates by 80%, while companies that use video attract 41% more web traffic from searches. According to Curata, a leading software provider, the three most effective types are customer testimonials, tutorial videos, and demonstration videos. Video marketing is here to stay and here to grow. So, what can we expect in 2018?
Vega Digital Awards is an international competition that recognizes the achievements of creative design, video production, and advertising companies. With profound respect for the professionals who are the driving force behind the global digital communications industry, they seek to reward the ‘brightest stars’ in the world of digital communications, naming the competition ‘Vega’, after the brightest star in the galaxy. Flashframe Digital Media is honoured to receive the Arcturus and Centauri Awards for two of our recent video productions.
Flashframe Digital Media celebrates the season by supporting Holiday Helpers, a registered charity dedicated to making Christmas very special for deserving low-income families with young children. With the participation of generous donors, volunteers, and partners, Holiday Helpers provides each family on its list with a Christmas dinner, decorated tree, and customized gifts for every member of the household.
“Tell me a story.” Probably all of us remember uttering this when we were small … and many of us now hear the same words from our own children.
The truth is that stories aren’t just for kids. We grown-ups still read novels, go to the theatre, watch movies and TV shows, listen to books on tape. We want to find out whodunit, or savour the joy of budding romance, or shed tears when life deals a sad blow to the characters we relate to.
And this is why the art of storytelling works so well in a business context. It’s all about relating. A company can present impressive facts and complex graphs, with enthusiastic pitches to prove how advantageous its brand is. But nothing clicks like real stories about real people.
MarCom Awards is recognized as one of the oldest, largest, and most prestigious creative international competitions. Administered by the Association of Marketing and Communication Professionals, it is judged by industry professionals who seek companies and individuals whose work in marketing and communications exceeds a high standard of excellence.