We all know the strength of a brand, and we know how tough it can be to make your business stand out among a crowd of savvy competitors. Brand awareness is the prime objective for business marketers — and rightly so. Brands compete through pricing, products, services … but one of the greatest instigators of customer loyalty is emotional connectivity. People who come to know and trust you are highly motivated to sustain the relationship.
“Colour is all. When colour is right, form is right. Colour is everything, colour is vibration like music; everything is vibration.”
– Marc Chagall
The famed Russian-French artist, Chagall, understood the power of colour. So did the creators of the 1998 film, Pleasantville, which used colour as a metaphor for enlightenment, signalling the transformation from black-and-white banality to vibrant self-awareness. The red coat of the little girl in Spielberg’s monochrome film, Schindler’s List, symbolizes innocence within the horror, building an intense connection with the audience. And who can forget the impact when young Dorothy is thrust from her drab grey Kansas home into the brilliant explosion of colour in the land of Oz!
Bruce Power in Tiverton, Ontario is the world’s largest operating nuclear generating facility, hosting eight CANDU reactors that provide clean and low-cost electricity to meet approximately 30% of the province’s needs.
In July 2015, the company was thrilled to unveil a groundbreaking invention—a first of its kind for CANDU. The Bruce Reactor Inspection Maintenance System (BRIMS) is a state-of-the-art automated tool that improves inspection efficiency, reduces maintenance time and ensures workers’ safety.
Out of more than 1,200 submissions from 33 countries, Flashframe Digital Media has won two Gold awards in the 2016 Muse Creative Awards international competition, which recognizes the work of creative professionals in the global marketing communications industry. A panel of international experts judge the entries for their innovative concepts, strong executions, and high-quality messaging.
“A company is only as good as the people it keeps.”
A wise comment from a savvy business woman … Mary Kay Ash came from a modest background to build a multi-national cosmetics business based on a philosophy of respect for her employees. And Steve Jobs shared this belief, attributing his success to the exceptional lengths Apple goes to in order to hire the best people in the world.
Like the beating of your heart, video editing is one of those things that you probably don’t think about unless it goes wrong. And, unfortunately, there are lots of ways that it can go wrong: awkward cuts, mismatched shots, continuity issues, poor music choices, sloppy sequencing, or just plain uninspired work.