We hear a lot about content marketing these days. (Ask Google. I just did, and it turned up 3,040,000,000 results.)
It’s a broad term with plenty of interpretations. The content itself can include video, infographics, press releases, white papers, e-books, newsletters, case studies, podcasts, guidebooks, photographs, blogs … and the list goes on.
Regardless of your content, content production needs a good partner: content planning. Take a look at the diagram we’ve drawn up and you’ll see how Big Red Oak approaches content planning, as it all maps up to brand storytelling.
Get More Bang For Your Buck
Video has claimed its place as king of content, but busy companies often roll out a new video in isolation, missing out on the chance to boost its value to the business. At Big Red Oak, we love making videos. But we also love showing our clients how to get the best bang for their buck.
For example, let’s say you’ve got a great marketing video up on your website already, but it’s not getting the traction you’d hoped for. That’s okay, it’s never too late to integrate it wholly, or snip it into parts for other initiatives.
On the other hand, it might be getting pretty good feedback, and you’re glad you put the time and money into it. That’s good, but can you take it even further?
Maybe you’re still in the ‘thinking-about-a-video’ stage. Even better! It’s the perfect time to figure out how to get the most mileage out of your investment.
Use Your Content In Multiple Places
Whether you’ve got it or whether you want it, here are some tactical ideas for broadening any video’s reach:
- Liven up your presentations with short clips from the video
- Put some snippets into articles and blogs
- Tease the social media users with a preview
- Embed video in e-books, digital brochures, or e-newsletters
Different people respond to different media, whether it’s social, digital, broadcast, or print. Smart content strategists can connect to the right audience to tell stories, across the channels, and launch projects that find their mark. It’s all in the planning, and understanding how to make the most of your investment in content.