Bruce Power

Video Series

Big Red Oak partnered with Bruce Power's Major Component Replacement (MCR) Division to develop an innovative and dynamic campaign targeting both internal and external audiences. This campaign highlights the division's cutting-edge automations, including machine learning, AI, and robotics, which enhance efficiency, cost-effectiveness, and safety in the refurbishment of generating units. By creating a comprehensive communication strategy, Big Red Oak effectively showcased these advancements, addressed employee concerns, and engaged stakeholders, aligning the messaging with Bruce Power’s broader innovation goals.