ONA

Integrated Campaign

Bruce Power and Ontario Power Generation engaged Big Red Oak to design and implement a multi-phase, high-impact campaign aimed at strategically targeted audiences. Recognizing the global urgency to address climate change, the campaign seeks to bridge the critical awareness gap regarding nuclear energy's pivotal role in achieving net-zero targets. By dispelling unfounded fears and providing clear, factual information, the campaign aims to transform perceptions and drive progress in the fight against climate change.