Creative Content
Great Content: On Demand, On Budget, On Spec!
Do you need well-crafted creative content? Lots of it? For yourself, or to sell to your customers? You may have the demand, but not the in-house team to manage the supply. That’s where we come in, operating behind the scenes as a high-volume content production engine. In fact, some of our clients see us as their ‘secret sauce’ -- creating the assets they need when they need them.

The Challenge

In our age of information overload, competition for audience engagement is tight; and the ante is upped for
high-quality, purpose-driven content. HubSpot indicates that 82% of today’s marketers actively use content marketing, and it has never been more important to invest in excellent content. Some of our clients want to include well-written, well-designed products in their market offerings, but they don’t have the in-house resources to meet their customers’ demands. They understand that their brand relies on fast delivery of great content, and they can’t afford to diminish their reputation with anything less than top-notch service. International Data Corporation (IDC) is such a client. As the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, serving 110 countries with their international expertise, IDC needs timely, continuous output. They turned to Big Red Oak for assistance in providing content that matches their high professional standards.

The Solution

Big Red Oak functions as a back-end content engine for both IDC US and IDC Canada, enabling them to meet their customer requirements, with the capacity to expand their product line. Our partnership is seamless, with project intake and production models that suit their operational needs. The automated workflow, pre-approved pricing per asset and fast turnarounds allow for fluctuations in volume of work. Our team acquainted themselves thoroughly with IDC’s brand guidelines, acting as an extension of their in-house creative team when their demand exceeds capacity. Big Red Oak’s content services include writing, copy editing, graphic design, design review, translation and accessibility compliance; and, with our range of expertise, we can also introduce new types of assets for consideration.

The Creative

The assets we most commonly create in this role include eBooks, InfoSnapshots, InfoBriefs, Customer Spotlights, Social Tiles, iMagazines, PowerPoint designs and uplifts, Sales Playbooks, Infographics, Mini-Infographics and White Papers.