Big Red Oak

Design

Fiix Software’s visual identity evolution

Big Red Oak’s creative team undertook a comprehensive visual identity evolution for a rising software company.

Fiix Software wanted to attract prospective clients with marketing materials to support their growth in the maintenance management software industry. Big Red Oak was engaged to undertake a branding refresh, provide graphic design work, and produce a series of videos.

Our branding design specialist met with the Fiix team to clarify their objectives and learn more about their corporate identity. The overarching theme of reliability informs the new brand, conveying Fiix’s commitment to assisting clients on their journey to digital reliability.

A detailed brand book showed the applications of the design to various scenarios, from online usage to trade shows to presentations. Big Red Oak worked with Fiix’s in-house marketing team on the roll-out phase, developing digital and print templates and also enhancing the office’s physical space through new environmental design.

The creative motion graphics videos strengthen the brand, using white space, design elements from the new branding, and a lighthearted voiceover to show Fiix’s expertise in simplifying software management.