Big Red Oak

Design

Laker Energy marketing strategy and design

A full-service approach to refreshing marketing strategies and collateral to create a powerful profile for a nuclear supply company.

Laker Energy approached Big Red Oak for guidance and execution of marketing materials to strengthen their business expansion. Their objective was to demonstrate the company’s commitment to big-picture thinking and advocacy on behalf of the nuclear industry, while distinguishing themselves from competitive suppliers.

Our team proposed a road map to elevate the Laker brand by delivering a consistent story across the full spectrum of their marketing, communications, and sales channels. We met with the firm’s senior leadership to clarify key marketing priorities and opportunities with regard to positions and building their brand, best usage of potential and existing marketing assets, and the integration of strategic marketing and communication tactics into their operations.

Big Red Oak created a new website for Laker Energy Products, with a clean, contemporary design and navigational capability. We provided textual content and proposed options for the structure and visual style for a new WordPress-based site featuring a corporate video, custom photography, and downloadable assets. The design work was carried forward in Laker’s updated brochure, sales collateral, and presentation materials to ensure branding consistency. Produced by our editorial and design team, this included new business cards, large banners, and a backdrop to present the Laker story and make a strong impression at trade shows.

The corporate video uses b-roll, interviews, and 3D animation to present a visual portrait of the company, its culture and people, and its products and services.