A video that transcends the “b-roll with interview” stereotype to showcase the creativity and diversity of an international technology firm.
New Signature is a Microsoft Partner Technology company that helps people on their journey to the cloud and manages services for them once they’ve arrived. With more than 300 employees, they are continually expanding their operations, with offices throughout North America, the United Kingdom, South Africa, and the Philippines.
They wanted to attract talent to their organization with a video that showcased their innovative technologies, company values, and collaborative culture. Big Red Oak produced an upbeat, contemporary video, voiced by the company’s team members with genuine warmth and humour. Creative videographic techniques, including time-lapse photography, captured the excitement of their progressive industry and the rewarding interpersonal relationships within their global workplace. The video was also segmented for use as shorter thematic social media videos.