A website rejuvenation to reflect the friendly profile of an employment law firm with a client-first approach.
Spring Law is an employment law firm with an ambitious goal to grow their firm, calling for increased exposure to the services they provide for both employers and employees.
Big Red Oak identified their brand as authentic and accessible, relieving stress for their clients through practical, sound advice. Our strategists analyzed their positioning and made recommendations for focusing their messaging through a variety of distribution channels. We also recommended a storytelling approach to make an emotional connection with clients.
Recognizing Spring Law’s website as its primary resource for potential customers, Big Red Oak did an assessment of the site, making recommendations to modify its design. Our lead designer presented multiple options and a new framework that balanced the content more effectively. Our suggestions included a lighter feel, with more photography throughout the site. We placed high-priority content in easily accessible places with more entry points.
The result is a clean, updated look that reflects the friendly profile of the firm, providing the information that clients are seeking in an easily navigated, user-friendly website.