True Christmas Cheer: The Story of Holiday Helpers

This is the story of a small act of kindness that grew into a big mission … bringing Christmas joy to struggling families. 

In 1996, sisters April and Sarah Rutka heard about a family that lost their home to a fire just a few days before Christmas Day. The Salvation Army was collecting clothing, housewares, and food; but the girls wanted to brighten the day with a decorated tree. As students, they had few funds, but big hearts: With the help of family and friends, they replaced the burnt tree.

A new tradition was launched: Every year, April and Sarah donated Christmas trees to those in need. In 2004, the sisters initiated ‘Holiday Helpers Canada’ which snowballed beyond the local community to encompass the Greater Toronto Area and beyond. 

We learned about the organization in 2012 and were inspired by their story. Big Red Oak’s values and purpose — building our environment to elevate everyone — align perfectly with Holiday Helpers; and we wanted to use our skills to help them grow by sharing their message through video. 

Today, Holiday Helpers works with multiple donors, sponsors, and partner charities to deliver a full package to thousands of families: a decorated artificial tree, a gift card for a festive meal, necessities for winterwear and the household, and toys from Santa for the kids. Big Red Oak is just one of the corporate sponsors who make Christmas merry for the families on the Holiday Helpers’ list. Companies can shop for gifts, make a donation, arrange a gift drive, or volunteer their time.  

Our team is proud to play a small part in the success of Holiday Helpers. Every year, we go to their headquarters to help sort and wrap gifts. Seeing the names and ages of the children, with a bit of their history, makes a real connection. When we put the festive wrap and bows on a toy or game from the wish list of a little girl or boy, we imagine the smile on their face on Christmas morning. 

Like the many supporters of Holiday Helpers, Big Red Oak puts people first, with a culture that thrives on collaboration and compassion. We love the spirit of happiness among all the volunteers at the Holiday Helpers site, as we join them in giving a hand up to the families who need help at this special time of the year. It’s a wonderful way to celebrate the season!


Learn more about how you can support Holiday Helpers and spread the joy this season.

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